Unlock the Science Behind Going Viral
Brendan Kane and the Hook Point team have dedicated 17 years to the art and science of virality. With a track record of over 60 billion views and 100 million followers, they're now sharing their proven insights through a weekly newsletter.
Who Is This Newsletter For?
content creators&
influencers&
brands&
more&
content creators&
influencers&
brands&
more&
If you're a content creator, influencer, brand manager, or anyone who wants to use social media to boost their business, this newsletter is your key to unlocking the secrets of creating viral content consistently. Whether you're just starting or looking to elevate your social media game, our insights will guide you to success.
Why Choose the Going Viral Newsletter?
Social media success isn't about luck, it's about understanding the
science behind virality.
While many get caught up in the numbers game, focusing solely on views, likes, and shares, the real magic lies in analyzing qualitative storytelling elements content creators use to capture and hold their audience’s attention.
Dive deep into the nuances of storytelling elements that drive virality, from visual cues and pacing to the art of crafting compelling captions and nailing those crucial first three seconds.
Why does 99% of content fail on social media?
The guessing game
They overly rely on quantitative analysis to measure success, like the number of views, likes, and shares. This one-dimensional approach causes most content creators to misinterpret why their content isn’t resonating with their audience.
True success comes from understanding not just whether something worked but WHY it worked
The Mastery of Format Over Fleeting Trends
watch me work
storytelling
adviceshealth and beautycomedywatch me workstorytellingadviceshealth and beautycomedyTrends may be fleeting, but a solid storytelling format stands the test of time.
Inside Every Issue
Receive a weekly Viral Activation Guide, a culmination of our team's extensive research on the latest content creators, influencers, and storytelling techniques. These guides are your blueprint to implementing the strategies that have propelled us and our clients to the pinnacle of social media success.
Exclusive Member Bonuses
One Million Followers Book [Digital Copy]
Dive into Brendan Kane's bestselling guide and learn how to build a global brand through social media.
The Lost Chapter of One Million Followers
An exclusive chapter, uncovering the secrets of converting virality into tangible business opportunities
Be Part of the Viral Movement
Dive deep into the world of virality with our exclusive newsletter, curated by experts with decades of experience. Whether you're a brand, an influencer, or just someone looking to make a mark on social media, our newsletter is your key to understanding and mastering the art of going viral.